The Red Nail Theory - Is It True?
There’s something powerful about red that's undeniable. With its bold and timeless edge, it demands attention without saying a word. Red has long been a symbol of confidence, love, ambition. When it comes to nails, it’s the ultimate statement of self-assurance and style.
This was the dream in mind when Irina created the Rich Red Gel Nail Collection – to make every woman feel bold, confident and stunning.
As we unveil our Rich Red Gel Nail Collection, let’s dive into why this fiery hue has been captivating women across generations, how it’s backed by science, and why there’s a perfect red for everyone.
Red Nail Theory: Confidence at Your Fingertips
The “Red Nail Theory” has recently gone viral on social media. Women all over the world agree with the idea that red nails attract attention, spark compliments, and exude power. But this is more than just a TikTok trend. Here's where its roots in colour psychology come into play.
Red is meant to excite, energize, and dominate. Wear it, and you'll feel a change in your self-image. Plus, it can elevate your mood. Your nails become a subtle confidence boost in every gesture. It’s a colour that makes you feel seen, strong, and effortlessly put together even on your off days. No wonder it’s the go-to shade when you want to make a lasting impression.
Science Says: Red Lifts Mood & Boosts Confidence
Colour therapy experts and psychologists agree: red increases heart rate, raises energy levels, and can make the wearer feel more empowered. Studies have shown that red clothing—even something as small as lipstick or nail polish—can enhance how assertive and attractive a person feels. No wonder red polish has long been the choice of strong, self-assured women.
Red Through the Ages: Women Who Nailed It
From Marilyn Monroe’s classic crimson manicure to Michelle Obama’s cherry-red elegance, the colour red has made countless high-profile appearances. Taylor Swift made “red lips and red nails” a symbol of feminine power, while Rihanna has worn fiery red nails on red carpets, magazine covers, and even in her Fenty Beauty campaigns.
These women didn’t just wear red—they owned it. And now, you can too.
Red Nails: More Than Just a Trend
Red nails say, “I’m here. I’m unapologetically me. I'll get the job done in style.” They’re perfect for interviews, date nights, boardrooms, brunches—or just a Monday when you need to feel invincible.
This year, red nails are back in a big way. Trending shades include:
• Cherry Bomb – A juicy, youthful red with a glossy pop
• Burnt Scarlet – A deeper, more sophisticated take
• Tomato Red – Bright and playful for a fun summer vibe
• Wine Red – A rich, luxurious shade for evening glamour
• Blue-based Crimson – Cool-toned and striking on fair skin
Is Red Your Colour? Absolutely.
There’s a red for everything, be it mood, a moment, or a skin tone. Here's a quick guide:
• Fair skin? Try blue-based reds like cranberry or cherry.
• Medium or olive skin? Coral reds and tomato tones add warmth.
• Deeper skin tones? Rich burgundies and true scarlets look stunning.
• Neutral undertones? You can wear just about any red effortlessly.
Based on your undertone, here are some recommendations from our Rich Red Collection.
Warm undertones: Warm Cognac, Terra Rouge
Warm Cognac - Shade No 06
Terra Rouge - Shade Number 03
Cool undertones: Plum scarlet, Burgundy Bliss
Burgundy Bliss - Shade No 01
Plum Scarlet - Shade No 04
Neutral undertones: Rich Red
Rich Red - Shade No. 05
But here’s the thing—red is for everyone. It's not about finding the “right” shade. It’s about finding your shade. And our Rich Red Nail Collection is designed with that in mind: a spectrum of reds to match every skin tone, style, and story.
Unleash the Red Within
Whether you're after drama, elegance, fun, or fire—red nails can deliver. So go ahead and treat yourself to that power-packed polish and let your fingertips do the talking.
Explore the Red Nail Collection and find the hue that makes you feel your most fearless, fabulous self.
Because when in doubt? Paint it red.
